Bottom of Funnel Podcast Advertising
We’re doing things a bit differently in the upcoming weeks. Our host, Heather Osgood, spent last week at SXSW with some of the best industry professionals in the podcasting space. Our next few episodes will feature conversations filmed at SXSW.
This episode features Rob Peterson, the Director of Marketing at Good Karma Brands.
Tune in to hear him and Heather discuss:
- Why big brands like ESPN might choose podcast advertising
- Tips for running a successful test campaign
- Why it’s important to get more people to listen to podcasts
- The importance of keyword searching
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Rob Peterson
Director of Marketing @ Good Karma Brands