A Guide To Pixel Tracking

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however is easiest for them, and then we can tie that to the actual show that drove them there.”

If you’ve spent any amount of time in the podcasting industry, you’ve heard about pixel tracking. But what does that mean? What are pixels?

That’s exactly what Caleb Mansfield explains on today’s episode of The Podcast Advertising Playbook. Caleb is the Director of Partner Success at Artsai, and today, he’s our pixel-tracking expert.

If you’ve ever asked yourself…

What are pixels?

What is pixel tracking?

How is this different from attribution tracking?

What role do cookies play in pixel tracking?

How do I place a pixel?

Then you’re in the right place!

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

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