A Discussion of Programmatic Ads at SXSW
This final episode of our live at SXSW series isn’t one you’ll want to miss.
First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:
- Concerns with programmatic ads
- Why programmatic ads allow you to scale
- The importance of transparency
- Advancements in technology and what this means for podcast advertising
Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing:
- The advantages of having everything in-house
- Podcast ads as middle-of-funnel marketing
- Running an advertising campaign that isn’t just podcast ads
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Mattia Verzella
Head of Business Development @ Spreaker
Mattia Verzella is the Head of Business Development at Spreaker from iHeart and is based in New York. Prior to Spreaker, Mattia worked in partnership roles at Vitaminic (Madrid) and Gracenote (San Francisco). He focused his career in working with content creators, publishers, artists, record labels and studios to distribute and monetize their content. At Spreaker, Mattia is dedicated to expanding relationships with ad agencies, media buyers, and ad tech providers, building a trustworthy ecosystem for podcast publishers and demand partners.
